Made O'Meter
Discover where a brand or product originates
Radox is one of the most recognized personal care brands in the United Kingdom, specializing in a wide range of bath and shower products. Historically known for its herbal and mineral salts, the brand has evolved into a household staple for aromatic body washes and muscle-soothing bath additives. Its products are formulated with various herbal extracts and minerals, maintaining a heritage of therapeutic bathing rituals that dates back over a century.
While Radox originated as an independent British creation, it has undergone several ownership changes in the global market. Today, it is a key part of the personal care portfolio of a major multinational corporation. Manufacturing for Radox is decentralized to serve different global markets efficiently; while much of the production for the European and UK markets takes place in specialized facilities within those regions, the brand utilizes various global factories to meet demand across Africa, Asia, and Oceania.
Following its acquisition from the Sara Lee Corporation in the early 2010s, the brand is currently owned and managed by Unilever. This partnership provides Radox with extensive global distribution networks and research and development resources, ensuring the brand remains a leader in the hygiene and wellness sector for decades to come.
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