Cien Moisturising Lotion

Cien is a private-label personal care brand owned and distributed by Lidl, the international discount supermarket chain. The brand offers a wide range of beauty and skincare products including body lotions, hand creams, and hair care items. Originally developed in Germany to provide a high-quality, budget-friendly alternative to premium skincare brands, Cien has gained significant recognition for its performance in independent consumer tests across Europe.

While the brand is rooted in German design and standard, manufacturing for Cien products is decentralized. Products are manufactured in various European countries, including Germany, the United Kingdom, Spain, and Poland, depending on the specific product line and regional distribution requirements. Lidl Stiftung & Co. KG, headquartered in Neckarsulm, Germany, remains the ultimate owner and decision-maker for the brand's global strategy, ensuring that products throughout the Cien line remain consistent with the retailer's value proposition.