U Couscous Sans Gluten à base de maïs

This product is a private-label gluten-free couscous made from European corn flour, produced for the French retail cooperative Système U. The brand 'U' is the house brand for a network of independent supermarkets including Hyper U, Super U, and Marché U.

While the corn flour is sourced generally from Europe, the final product is typically manufactured and packaged in France to serve the domestic market. Système U operates as a cooperative, meaning the ultimate ownership rests with the independent retailer members of the cooperative rather than a single multinational parent company. The brand remains deeply rooted in the French retail landscape, focusing on local sourcing and competitive pricing for French consumers.