Paloma toilet paper

Paloma is a highly recognized European brand specializing in high-quality hygienic paper products. The brand originated in Slovenia, where it established a strong reputation for manufacturing toilet paper, paper towels, and napkins. Its main production facility is located in Sladki Vrh, Slovenia, serving as a central hub for distribution across Central and Southeastern Europe.

In recent years, the ownership of Paloma has transitioned to SHP Group (Slovak Hygienic Paper Group), a major player in the hygienic paper industry within the Adriatic region and beyond. SHP Group is ultimately owned by Eco-Investment, a private equity holding company based in the Czech Republic and Slovakia. This transition has allowed Paloma to modernize its production lines and expand its market reach while maintaining its heritage as a leading Slovenian household name.