Rosella Tomato Sauce

Rosella is one of Australia’s most iconic and historic food brands, best known for its tomato sauce and canned soups. Founded in 1895 in North Melbourne, the brand became a staple of Australian households, symbolizing local manufacturing and quality produce. Over the decades, the brand has navigated various ownership changes within the global food industry, yet remains deeply tied to its Australian heritage.

Today, Rosella products are manufactured in Australia, sourcing many of their ingredients, particularly tomatoes, from local farmers in regions such as the Goulburn Valley. This commitment to local manufacturing helps maintain the brand's reputation for authenticity and quality. The brand has evolved its product range to include organic options and modern packaging while retaining its classic branding and the famous Rosella parrot logo.

In terms of ownership, Rosella was acquired by Sabrands Australia in 2013 after the previous owner, Gourmet Food Holdings, went into receivership. Sabrands is a family-owned Australian company that has focused on revitalizing the brand and ensuring that its production remains onshore. This ownership structure places Rosella back in the hands of an Australian-based entity, securing its status as a homegrown favorite for future generations.