American Style Erdnusscreme Crunchy (Lidl)

Brand and Product Overview

This 'American Style' Erdnusscreme (Peanut Butter) Crunchy is a private label product sold primarily through the German discount retailer Lidl. Marketed under the brand name 'American Style' or 'Mcennedy American Way', these products are designed to evoke the specific taste and style of classic American pantry staples for the European market. Despite the name and the decorative American flag on the packaging, the product is not imported from the USA.

Origin and Manufacturing

The label indicates that the peanut butter is 'Hergestellt in der EU' (Produced in the EU), often using peanuts sourced from South America. This is a common practice for European discounters to maintain competitive pricing and logistical efficiency within the European Union. The specific manufacturing site can vary depending on the regional Lidl distribution center.

Ownership and Distribution

The brand is a private label owned by the Schwarz Group, which is the parent company of the Lidl retail chain. Founded in Germany, the Schwarz Group has grown to become the largest European retailer and one of the largest in the world. As a private label, it is exclusively distributed through Lidl stores, allowing the company to control the supply chain and maintain brand consistency across different markets.