Made O'Meter
Discover where a brand or product originates
Diesel is a renowned Italian fashion brand best known for its denim and high-end lifestyle products. The image displays the iconic 'Mohican' logo button, which has been a staple of the brand's identity for decades, representing its 'Only the Brave' philosophy.
Originally founded in Molvena, Italy, by Renzo Rosso in 1978, Diesel initially gained fame for its premium vintage-wash jeans. Today, it remains an integral part of the OTB Group (Only the Brave), an international fashion powerhouse headquartered in Breganze, Italy. While the brand maintains its Italian heritage and design roots, its manufacturing is decentralized. Production occurs across a global network of suppliers in countries such as Italy, Tunisia, Romania, and China to meet global demand.
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