Croky Pop'd popcorn chips

Croky Pop'd is a popular snack product under the Croky brand, specializing in light, popped potato and corn snacks as an alternative to traditional deep-fried crisps. The product is manufactured across various European sites to maintain fresh supply chains for its primary markets.

The Croky brand itself has deep roots in Belgium, where it was established in 1966. It became a household name in the Benelux region through its distinctive parrot mascot and wide variety of flavors. Over the decades, the brand has maintained its identity as a regional favorite while modernizing its product line to include healthier options like the Pop'd series.

Currently, Croky is owned by Roger & Roger, a family-owned potato snack specialist based in Mouscron, Belgium. Roger & Roger acquired the brand to expand its portfolio in the snack market. The company operates as a major player in the European private label and branded snack sectors, ensuring that Croky remains a competitive and locally manufactured brand in the heart of Europe.