Made O'Meter
Discover where a brand or product originates
Substral and its sub-brand Celaflor are leading names in the European home and garden care market. Originally a German brand development, Substral became synonymous with plant fertilizer and pest control.
The brand is currently owned by Evergreen Garden Care, a major international player in the gardening sector. Evergreen Garden Care was formed through the acquisition of the international business operations of the ScottsMiracle-Gro Company. While the brand has deep roots in Germany, its manufacturing is distributed across Europe, with significant chemical production facilities located in France to serve the DACH region and beyond.
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