Robijn Color liquid detergent

Robijn is a well-known household brand in the Netherlands, primarily recognized for its laundry care products including detergents and fabric softeners. Originally developed for the Dutch market by the Lever Brothers (now a part of Unilever), the brand has built a strong reputation for maintaining fabric color and providing long-lasting fragrance. The product shown, Robijn Color, is specifically formulated to prevent colored fabrics from fading during the wash cycle.

Today, Robijn is owned by Unilever, a world-leading multinational consumer goods company. While the brand is quintessentially Dutch in its marketing and consumer base, its manufacturing is distributed across various European facilities operated by Unilever to optimize supply chains for the Benelux region. Ownership remains with Unilever, which is headquartered in London, following its unification into a single parent company structure.