Made O'Meter
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Perla is the internal coffee brand of the Dutch supermarket chain Albert Heijn. Established in 1895, the brand has a long history of roasting coffee in Zaandam, where its origins lie. It is one of the most recognized private labels in the Netherlands, offering a wide variety of coffee products from beans to pods. The manufacturing primarily occurs in roasting facilities located in the Netherlands to maintain freshness and quality for the local market.
The brand is owned by Ahold Delhaize, a major Dutch-Belgian multinational retail and wholesale holding company. While Perla originated as the house brand for Albert Heijn, the scale of Ahold Delhaize ensures a global corporate structure for oversight. The production process remains deeply rooted in Dutch craftsmanship, using beans sourced from various global coffee-growing regions such as Brazil and Colombia, then processed in local roasteries.
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