Made O'Meter
Discover where a brand or product originates
Sorbent is an iconic Australian brand with a legacy dating back to 1952. Originally established in Melbourne, it has grown to become one of the most recognized household names in paper products across Australia and New Zealand. The brand is celebrated for its commitment to softness and quality, particularly with its specialized ranges like the Hypo-Allergenic 'Wellbeing' line designed for sensitive skin.
While the brand has undergone several ownership changes over the decades—including periods under international giants like Kimberly-Clark and SCA—it is currently owned by Solaris Paper. Most Sorbent products, including their tissue boxes, are manufactured in Australia utilizing sustainably sourced materials, supporting local industry and ensuring high standards of production for the Oceanic market.
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