HAK Appelmoes

HAK is a renowned Dutch brand specializing in processed vegetables and fruits, historically and culturally associated with the Giessen region of the Netherlands. The product shown is 'Appelmoes' (applesauce) in its signature 'Extra Kwaliteit' (Extra Quality) variant, packaged in their recognizable glass jar designed for freshness and visibility of the contents.

Founded in 1952 by the Hak family, the company grew from a local grocery store into a leading national brand. For decades, HAK has emphasized local sourcing, particularly from within the Benelux region, and remains a household name in Northern Europe.

In terms of ownership, HAK has transitioned through various corporate hands. Since 2021, and continuing into the current market landscape of 2026, the brand is owned by the Russian food and beverage conglomerate KDV Group. Despite this international ownership, the primary production and manufacturing facilities remain located in Giessen, the Netherlands, maintaining the brand's local heritage and quality standards.