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Asahi Super Dry 0.0% is a non-alcoholic variation of Japan's most famous beer, Asahi Super Dry. Originally launched in Japan by the Asahi Breweries in 1889, the brand revolutionized the beer market in 1987 with the introduction of its signature 'Karakuchi' (dry) taste.
While the brand is Japanese, international versions—particularly those found in the UK and European markets—are often produced in Italy at the Birra Peroni brewery, which is owned by the Asahi Group. This non-alcoholic version maintains the same crisp, dry refreshing taste as the original but without the alcohol content, catering to the growing global consumer demand for mindful drinking options.
The brand is currently owned by the Asahi Group Holdings, a global leader in the beverage industry headquartered in Tokyo. Over the last decade, Asahi has expanded significantly through acquisitions, becoming a major player in the European market with subsidiaries like Union Brewery and Birra Peroni managing local production and distribution.
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