Made O'Meter
Discover where a brand or product originates
Matte Leão is an iconic Brazilian brand specializing in mate-based beverages. Originally founded in Paraná, Brazil, it evolved from a local herbal tea producer into a dominant player in the South American beverage market. The product shown is a bottled, ready-to-drink version of their classic toasted mate tea, specifically the sugar-free (zero açúcar) variety.
In 2007, the brand underwent a major transformation when it was acquired by the global beverage giant The Coca-Cola Company. Today, while it remains a deeply traditional Brazilian brand in terms of identity and production, it benefits from the vast distribution network and corporate oversight of Coca-Cola’s headquarters in the United States. Production continues to be centered in Brazil to serve the local market where mate consumption is a cultural staple.
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