Farmers Union Iced Coffee

Farmers Union is an iconic Australian brand with a legacy dating back to 1888 when it was founded as a cooperative for dairy farmers in South Australia. Its signature product, Farmers Union Iced Coffee, was launched in 1977 and has since become one of the most successful beverages in Australia, famously outselling Coca-Cola in its home state of South Australia for decades.

The product is primarily manufactured within Australia, using locally sourced fresh milk. While the brand represents Australian heritage, its ownership has undergone several international transitions. It was previously part of the National Foods and Lion Dairy & Drinks portfolios. In 2021, the brand was acquired by the Bega Group (formerly Bega Cheese Limited), a move that returned the iconic brand to 100% Australian ownership and management.

Today, the Bega Group oversees the production, marketing, and distribution of Farmers Union products across Australia and select international markets. The brand remains a staple of the Australian dairy category, celebrated for its 'no nonsense' marketing and connection to regional agriculture.