Sainsbury's Red Label Tea

Sainsbury's Red Label is a signature blend of black tea that has been a staple of the British supermarket chain for many decades. Since its introduction, it has become one of the retailer's most popular own-brand products, known for being a everyday 'rich and refreshing' tea blend.

While the tea leaves themselves are sourced from various Fairtrade-certified plantations abroad—primarily in regions like East Africa, India, and Sri Lanka—the final processing, blending, and packaging take place within the United Kingdom to maintain quality control and freshness for the local market.

The brand is entirely owned by J Sainsbury plc. As a private label product, it serves as a core part of Sainsbury's grocery portfolio, representing the company's long-standing heritage in the tea trade which dates back to the brand's founding in 1869.