Principia Mix-03 Facial Serum

Principia is a prominent Brazilian dermocosmetics brand that has gained rapid popularity for its transparent approach to skincare formulas. Founded in Brazil, the brand focuses on high-concentration active ingredients at affordable price points, catering to a growing market of 'skintellectuals'. The specific product shown, Mix-03, is a facial serum designed to treat dryness and fine lines.

Manufacturing takes place within Brazil, allowing the company to maintain a local supply chain and competitive pricing. The brand is owned by the Brazilian company Principia Skin Ltda. Unlike many legacy cosmetic brands in the Brazilian market, Principia remains an independent company under its original founders as of the current market landscape, positioning itself as a direct competitor to international 'clean beauty' brands.