Duracell AA Alkaline Batteries

Duracell is a globally recognized American brand specialized in the manufacturing of batteries and smart power systems. The brand has its roots in the early 1920s through a partnership between scientist Samuel Ruben and businessman Philip Rogers Mallory, forming the P.R. Mallory Company. While it became known for various innovative battery technologies, the 'Duracell' brand name was officially launched in 1964.

Throughout its history, Duracell has had several corporate owners including Kraft Foods and Gillette (which later merged with Procter & Gamble). In early 2016, Berkshire Hathaway, the multinational conglomerate led by Warren Buffett, successfully completed the acquisition of Duracell from Procter & Gamble. Today, Duracell operates as a subsidiary of Berkshire Hathaway, maintaining its position as a market leader in the battery industry.

Manufacturing for Duracell AA batteries occurs in various global locations, primarily in the United States and Belgium, but also in other regional facilities to serve international markets like Asia and South America. The brand is famous for its 'Copper Top' design and the iconic Duracell Bunny mascot used in international marketing.