La Vache qui rit (The Laughing Cow) cheese

La Vache qui rit, globally known as The Laughing Cow, is a world-renowned brand of processed cheese products. Originally created in France in 1921 by Léon Bel, the brand is famous for its round boxes containing individually wrapped foil wedges and its iconic image of a smiling red cow wearing earrings.

Today, the product is manufactured in approximately 15 different countries to serve over 130 markets worldwide. While its heritage and headquarters remain firmly in France, production is localized in various regions including the USA, Vietnam, and several European nations to ensure freshness and meet regional demand. The brand represents a significant portion of the Bel Group's portfolio, maintaining its position as a global leader in the snackable cheese category.