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Innocent is a well-known brand of smoothies and juices that started with a simple experiment at a music festival. Founded in 1999 by three friends—Richard Reed, Adam Balon, and Jon Wright—the company quickly became a household name in the UK. Their focus was on creating healthy, convenient beverages without artificial additives, which resonated strongly with health-conscious consumers.

While the brand maintains its headquarters in London, UK, most of its manufacturing and bottling operations have moved closer to the heart of Europe to increase efficiency and reduce its carbon footprint. A major facility, known as 'The Blender,' is located in Rotterdam, Netherlands, which handles the majority of the production for the European market. Today, the brand is under the ultimate ownership of The Coca-Cola Company, which acquired a majority stake in 2013, ensuring its products reach a global audience while maintaining its original brand identity.