Plenty paper towels

Plenty is a well-known brand of household paper towels, recognized for its high absorbency and strength. The brand was originally established in the United Kingdom and became a household staple under the ownership of SCA (Svenska Cellulosa Aktiebolaget). Over the years, the brand has been marketed under various names across Europe, often associated with the 'Bounty' brand in specific regions before being rebranded exclusively as Plenty in the UK.

Today, Plenty is owned by Essity, a global hygiene and health company that was spun off from SCA in 2017. Essity manages the brand's production across multiple manufacturing facilities worldwide to serve different international markets. The brand continues to lead the kitchen towel sector by focusing on product durability and innovation in paper technology.