Primark PS... Moisturising Lip Balm Aloe Vera

PS... is the primary private label brand for Primark, the international fashion retailer. This specific Aloe Vera Moisturising Lip Balm is part of their extensive health and beauty collection. Primark's beauty products are designed to offer budget-friendly alternatives to high-street cosmetics while maintaining cruelty-free standards under the Leaping Bunny program.

Primark was founded in Dublin, Ireland, in 1969 as Penneys and has since expanded across Europe and the United States. Its beauty products are manufactured globally, primarily in Europe and Asia, depending on the specific product line. Since 1969, the company has been a subsidiary of Associated British Foods (ABF), a multinational food processing and retailing company based in the United Kingdom. ABF oversees the strategic direction of the brand, maintaining its position as a leading value retailer.