Nestlé Shreddies breakfast cereal

Nestlé Shreddies is a popular brand of whole grain breakfast cereal. Originally invented in Canada in 1939, Shreddies became a staple in the UK and European markets under the Nabisco brand before being acquired and integrated into Cereal Partners Worldwide.

Today, Shreddies is produced and marketed by Cereal Partners Worldwide (CPW), a joint venture between the Swiss multinational Nestlé and the American company General Mills. For the European market, particularly in the UK and Denmark, the product is primarily manufactured in the United Kingdom. As of 2026, the brand remains under the ultimate ownership of Nestlé and General Mills through their established long-term partnership.