Morrisons Wholemeal Medium Sliced Bread

Morrisons Wholemeal Medium Sliced Bread is a staple private-label bakery product offered by Wm Morrison Supermarkets, one of the largest grocery chains in the United Kingdom. As a retailer that historically produces a significant portion of its own fresh food, Morrisons manufactures this bread within its own vertically integrated supply chain, primarily through its Rathbones bakery sites located across the UK.

The Morrisons brand originated in Bradford, West Yorkshire, in 1899, starting as an egg and butter stall. Today, while the brand remains deeply rooted in British heritage and manufacturing, its ownership has transitioned to private equity. In 2021, the company was acquired by Clayton, Dubilier & Rice (CD&R), a global private equity firm. This acquisition brought the long-standing British supermarket under the umbrella of a US-based investment firm, though its operational headquarters and manufacturing facilities remain centered in the United Kingdom to serve its domestic market.