Driscoll's Fresh Berries

Driscoll's is a world-renowned brand specializing in the production and distribution of fresh berries. The brand's history dates back to the early 20th century in California's Pajaro Valley, where Joseph 'Ed' Reiter and R.O. Driscoll began growing their patented Sweet Briar strawberries. Today, it remains a privately owned company that has expanded its footprint globally through a vast network of independent family growers.

Because berries are seasonal and highly perishable, Driscoll's utilizes a decentralized manufacturing and growing model. They produce fruit in multiple countries including the United States, Mexico, Chile, Peru, Morocco, and Australia, ensuring a year-round supply for international markets. The company is famous for its proprietary berry varieties, which are developed through natural cross-breeding techniques and provided to their network of partner farmers.

The brand is owned by Driscoll's, Inc. (formerly Driscoll Strawberry Associates), which remains headquartered in Watsonville, California. As a family-owned enterprise, it has resisted acquisition by larger food conglomerates, maintaining its status as one of the largest independent fresh produce companies in the world. Its business model focuses heavily on genetics, research, and logistics while sourcing the physical labor and land from independent farming partners across different continents.