Douwe Egberts L'OR Americano Decaff instant coffee

Douwe Egberts Brand Journey

Douwe Egberts is a historic brand with roots stretching back to 1753 when Egbert Douwes and his wife Akke Thijsses opened a grocery shop in Joure, Netherlands. Over centuries, it evolved from a local grocery store into a global leader in the coffee and tea industry. The L'OR label, featured on this Americano Decaff product, represents the brand's premium segment, originally launched in France in 1992 to provide high-quality coffee experiences to home consumers.

Manufacturing and Ownership

As part of a sophisticated global supply chain, Douwe Egberts products are manufactured in multiple countries, utilizing roasting and packaging facilities across Europe and other regions to serve international markets. The brand is currently owned by JDE Peet's, which was formed following the merger of Jacobs Douwe Egberts and the American coffee chain Peet's Coffee. JDE Peet's, headquartered in Amsterdam, is one of the world's largest pure-play coffee and tea companies, managing a massive portfolio of household names. The ultimate parent entity is JAB Holding Company, a private conglomerate based in Luxembourg that manages a diverse range of consumer goods investments globally.