Vita-Wheat crispbread

Vita-Wheat is a well-known Australian brand of whole-grain crispbreads and crackers. Originally launched in Australia in the 1930s, it has become a staple in many households, marketed primarily for its nutritional value and high fiber content through the use of crushed whole wheat grains.

While the brand is an Australian icon, it is currently owned by Arnott's, which itself has undergone several changes in corporate ownership. In 1997, Arnott's became a subsidiary of the American food giant Campbell Soup Company. More recently, in 2019, Campbell sold Arnott's to Kohlberg Kravis Roberts (KKR), an American global investment firm.

Despite the American ownership, the production of Vita-Wheat remains rooted in its home country. The majority of Vita-Wheat products are manufactured in Australia, utilizing local ingredients and supporting regional agricultural supply chains.