Made O'Meter
Discover where a brand or product originates
Via is a prominent laundry detergent brand in Sweden, known for its powerful cleaning solutions. The 'Tabort' line specifically focuses on stain removal, offering pre-wash sprays and additives to tackle tough marks on textiles.
Originally developed by the Swedish company Sunlight AB, the brand later became part of the Unilever portfolio. Today, while the brand maintains a strong Nordic identity, its products are manufactured in various European facilities to serve regional markets. Unilever, headquartered in the United Kingdom, continues to be the ultimate owner, managing Via as part of its extensive global home care division.
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