FairMast Frisches Hähnchen-Geschnetzeltes

FairMast is a premium private label brand and animal welfare concept specifically developed for the German market. It focuses on slower-growing chicken breeds and better living conditions for the birds, often meeting level 3 of the German animal husbandry scale (Haltungsform). The product displayed, 'Frisches Hähnchen-Geschnetzeltes' (Fresh Sliced Chicken), is manufactured within Germany to ensure local freshness and compliance with specific regional welfare standards denoted by the 'QS' and 'Haltungsform' labels. The brand is managed by Plukon Food Group, a major player in the European poultry market, which operates through its German division, Plukon Deutschland. This initiative reflects a broader move within the food industry towards higher transparency and sustainable farming practices.