Clever UHT Milk 3.5%

Clever is a well-known private label brand primarily associated with the REWE Group, one of the largest retail and tourism groups in Germany and Europe. The brand was originally established to provide high-quality everyday essentials at budget-friendly prices. As a store brand, it is a key component of the inventory for supermarkets under the REWE umbrella, including Billa and Penny Market in various European countries.

The manufacturing of Clever UHT Milk typically occurs in multiple countries across Central and Eastern Europe, depending on the specific market where it is sold. For instance, products found in Austria or Slovakia are often sourced from local or regional dairies in those territories to ensure efficient logistics and support regional agricultural industries. The ownership remains firmly with the REWE Group, which manages the brand's international distribution and quality standards from its headquarters in Cologne, Germany.