Kellogg's Choco Krispies cereal

Kellogg's Choco Krispies is a globally recognized cocoa-flavored puffed rice cereal. The brand originated in the United States under the Kellogg Company, founded by Will Keith Kellogg in 1906. Over the decades, Choco Krispies (also known as Cocoa Krispies in North America) has become a household name, often represented by localized mascots such as Coco the Monkey in Europe and Latin America.

Following a significant corporate restructuring in 2023, the Kellogg Company split into two independent public entities. The brand is now managed by Kellanova, which oversees the global snacking, international cereal, and North American frozen foods divisions. For the Spanish and European markets, production is heavily concentrated in facilities like the Valls plant in Tarragona, Spain, ensuring supply throughout the Iberian Peninsula and neighboring regions.