Douwe Egberts Aroma Rood coffee beans

Douwe Egberts is one of the most iconic coffee brands in the world, tracing its roots back to 1753 in Joure, Friesland, Netherlands. Originally founded as a small grocery store by Egbert Douwes, the company evolved into a specialized coffee and tea merchant. The 'Aroma Rood' blend is their most famous flagship product, known for its balanced and round intensity. For centuries, the brand operated as a family business and later a Dutch powerhouse before undergoing several corporate changes in the modern era. Currently, the brand is under the ultimate ownership of JDE Peet's, a global coffee giant headquartered in Amsterdam. While the brand maintains its historical identity and significant production facilities in the Netherlands, it operates as part of a massive international portfolio that serves consumers across Europe and beyond.