Cloetta Hobby confectionery bar

Hobby is a classic Swedish chocolate bar known for its unique banana-flavored marshmallow filling coated in smooth milk chocolate. It was originally launched in 1952 and has long been a staple in the Swedish confectionery market, appealing to those who enjoy soft-textured candy bars.

Currently, the brand is owned by Cloetta, a leading confectionery company in the Nordic region and the Netherlands. While the brand has its roots in Sweden, its production has been centralized to Cloetta's modern manufacturing facilities in Slovakia as part of the company's production efficiency strategy for Northern European markets. Cloetta AB is a publicly traded company headquartered in Stockholm, Sweden.