Ajax Powder Cleanser

Ajax is a classic brand of household cleaning products introduced in 1947 by Colgate-Palmolive. Originally launched as a scouring powder, the brand has since expanded into a wide variety of cleaning formats across the globe. In many markets, including Europe and Asia, Ajax remains a core part of the Colgate-Palmolive portfolio.

The manufacturing of Ajax products occurs in multiple locations internationally to serve local markets efficiently. While originally an American brand, it has established a significant presence in Sweden and the broader Nordic region. Today, the brand is under the ultimate ownership of Colgate-Palmolive, a global leader in consumer products headquartered in the United States.