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Gut & Günstig is the prominent private label brand of EDEKA, Germany's largest supermarket corporation. This specific product is a long-life (UHT) whole milk with 3.5% fat content. As a store brand, it is designed to offer a budget-friendly alternative to name-brand dairy products while maintaining high quality standards.
The milk is sourced and processed primarily within Germany, utilizing various regional dairies that partner with the EDEKA Zentrale. Since its introduction in the early 2000s, Gut & Günstig has become one of the most recognizable value brands in the German retail market. The brand is managed centrally from EDEKA's headquarters in Hamburg.
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