BOB Apollinaris Orange Squash

BOB is a classic Swedish brand primarily known for its jams and concentrated fruit squashes (saft). The brand was established in 1948 in Kumla, Sweden, originaly under the name AB Bjäre Industrier. It has been a household staple in Sweden for decades, representing quality and traditional fruit flavors. Today, BOB is owned by Orkla, a leading Norwegian conglomerate in the consumer goods sector.

The production of BOB products remains centered in Sweden, specifically at the Orkla Foods factory in Kumla. The brand focuses on using high-quality ingredients to maintain its position as one of Scandinavia's most recognized food and beverage brands. Ownership has transitioned through various corporate mergers, eventually landing with Orkla, which manages the brand under its Orkla Foods Sverige subsidiary.