Made O'Meter
Discover where a brand or product originates
Sealord is a iconic seafood brand and deep-sea fishing company that originated in New Zealand. Founded in 1961, it has grown from a humble local fishing venture into one of the largest seafood entities in the Southern Hemisphere. The company is renowned for its sustainable fishing practices and its wide range of products including frozen fillets, crumbed and battered fish, and canned tuna.
The manufacturing and processing of Sealord products primarily take place in Nelson, New Zealand, which serves as the company's operational hub. While most of their white fish is harvested and processed in New Zealand's waters, some specialty products or locally sourced varieties in international markets may involve offshore processing.
Ownership of Sealord is a joint venture that reflects both indigenous heritage and global industry expertise. It is 50% owned by Māori through Moana New Zealand (Aotearoa Fisheries Limited) and 50% by the Japanese seafood giant Nissui Corporation. This partnership combines local New Zealand stewardship with a global distribution and technology network.
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