Fyffes Bananas

Fyffes is one of the oldest and most recognized names in the international fruit trade, particularly famous for introducing the world's first fruit label in 1929. The brand traces its roots back to Edward Wathen Fyffe, who began importing bananas to London in the late 19th century. Over decades, the company established itself as a major Irish-headquartered multi-national fruit distributor with a vast global logistics network.

The specific bananas shown are grown in Guatemala, a key producing region for the brand alongside other Central and South American countries. While the Fyffes brand remains iconic for its Irish heritage, the company underwent a significant ownership change in 2017 when it was acquired by Sumitomo Corporation, a major Japanese conglomerate. Today, Fyffes operates as a subsidiary under Sumitomo's diverse portfolio, managing the cultivation, shipping, and distribution of fresh produce across Europe and North America.