Ardell Naked Lashes

Ardell is one of the world's leading brands for false eyelashes and beauty products. Originally founded in 1971 by Arnold and Sydell Miller, the brand was created to provide professional-grade lashes to everyday consumers. Today, Ardell is a household name in the beauty industry, known for its extensive range of lash styles, including the popular 'Naked Lashes' series which emphasizes a natural look.

The brand is currently owned by American International Industries (AII), a major player in the global beauty and personal care market. While the brand originated in the United States and maintains its corporate headquarters there, the manufacturing of the physical lash products is typically outsourced to Southeast Asian countries such as Vietnam, Indonesia, and China to leverage specialized craftsmanship in fine lash assembly.