Kellogg's Fruit 'n Fibre

Fruit 'n Fibre is a popular wheat flake-based breakfast cereal known for its blend of dried fruits and nuts. Originally marketed to provide a balance of taste and dietary fiber, the product has become a staple in the ready-to-eat cereal market across Europe and other international regions.

The brand is manufactured in various locations globally to serve local markets, with major production facilities situated in the United Kingdom and across Europe. These sites handle the processing of whole wheat and the preparation of the dried fruit mix, which typically includes raisins, coconut, banana chips, and hazelnuts.

Kellogg's Fruit 'n Fibre is owned by Kellanova (formerly Kellogg Company). Following a major corporate restructuring in 2023, the global snacking and international cereal business was rebranded as Kellanova, while the North American cereal division became WK Kellogg Co. Outside of North America, the brand remains under the stewardship of Kellanova, which is headquartered in the United States and continues to manage the brand’s global presence and nutritional standards.