Odlums Cream Plain Flour

Odlums is an iconic Irish brand that has been a staple in kitchens across the island for over 175 years. Founded in 1845 by the Odlum family in Portlaoise, the brand grew from a single flour mill into a symbol of Irish baking tradition. Their 'Cream Plain Flour' is one of their most popular products, known for its consistency and quality in home baking.

Today, Odlums is part of the Valeo Foods Group, a major international food business. While the brand remains deeply rooted in its Irish heritage—with its primary production and milling history tied to locations like Portlock and Dublin—it is now part of a global portfolio. Valeo Foods was acquired by the American private equity firm Bain Capital in 2021, which provides the ultimate financial backing and ownership for the company's continued expansion across European and international markets.