Moroccan Oil Treatment

Moroccanoil is a luxury professional hair care brand that revolutionized the industry with its infusion of antioxidant-rich argan oil. The brand began with its iconic Moroccanoil Treatment, which became its signature product worldwide. Although the name suggests a Moroccan origin for the ingredients, the brand itself was co-founded by Carmen Tal and her husband in Canada after she discovered the benefits of argan oil while traveling in Israel. Today, the brand remains highly popular in high-end salons and retail stores globally.

From a manufacturing perspective, the authentic Moroccanoil products are primarily produced in Israel. The brand remains privately held by the founders and operates under the corporate name Moroccanoil Israel Ltd. Although it has a strong corporate presence in New York and other international hubs to manage its global distribution, the heart of its production and its ultimate ownership reside in Israel. The company emphasizes its commitment to high-quality standards and salon-professional grade formulations.