Heey! Plant Protein Iced Latte

Brand Heritage and Mission

Heey! is a contemporary health and nutrition brand that focuses on plant-based dietary supplements. Originating in Sweden, the brand was developed to cater to the growing demand for sustainable, high-protein alternatives that do not compromise on flavor. Their product line, which includes the Iced Latte flavored plant protein, is designed to appeal to both fitness enthusiasts and everyday consumers looking to increase their protein intake through vegan-friendly sources.

Manufacturing and Quality

The protein powder is primarily manufactured in Sweden, ensuring adherence to strict European food safety and quality standards. By focusing on plant-derived ingredients and fortification—such as the Vitamin B12 seen in the Iced Latte variant—the brand emphasizes a holistic approach to nutritional wellness within the Nordic food tech ecosystem.

Ownership and Distribution

Heey! is a brand under the ownership of Humble Group AB. Humble Group is a Swedish powerhouse in the FMCG (Fast-Moving Consumer Goods) sector, specifically focusing on 'future-proof' products that are sustainable, functional, and healthy. Based in Stockholm, the group manages a diverse portfolio of brands that challenge traditional food industry norms by removing sugars and utilizing plant-based ingredients. This strategic ownership provides Heey! with a robust distribution network across Scandinavia and the broader European market.