Specially Selected Basil and Oregano Passata Rustica

Specially Selected Basil and Oregano Passata Rustica is a premium tomato-based product designed for use in Italian cuisine. The product is marketed under the 'Specially Selected' private label, which is the gourmet tier brand exclusive to the international supermarket chain Aldi. It is specifically made from 100% Italian sun-ripened tomatoes, ensuring an authentic texture and flavor profile.

The global brand is owned by Aldi, a retail giant founded in Germany. The brand 'Specially Selected' serves as a high-quality alternative to national name brands, offering products that are often sourced from their traditional regions of origin. In this case, the product is manufactured in Italy to maintain the integrity of the Passata Rustica recipe and utilize local agricultural produce.

Aldi is split into two independent companies, Aldi Nord and Aldi Süd; this particular product is associated with Aldi Süd's operations in markets like the United Kingdom and Ireland. The ultimate ownership remains with the Albrecht family through their respective foundations based in Germany. Aldi continues to expand its private-label offerings globally, focusing on direct sourcing and sustainable supply chains.