Whitworths Dazzling Dates

Whitworths is a premier British brand specializing in dried fruits, nuts, and seeds. The brand was founded in 1886 by the Whitworth brothers in Wellingborough, Northamptonshire. Over more than a century, it has evolved from a local flour milling and grocery business into the UK’s leading dried fruit and snack supplier.

The 'Dazzling Dates' product line is part of their modern snacking range, often featuring Deglet Nour or Medjool varieties. While the brand is quintessentially British and headquartered in Irthlingborough, UK, the raw materials (dates) are sourced from multiple countries across North Africa and the Middle East where the climate is suitable for date palm cultivation.

In terms of ownership, Whitworths was acquired in 2017 by Equistone Partners Europe and is now under the umbrella of the European Food Group. The brand remains a household name in the United Kingdom, focusing on healthy, naturally-sourced snacks and baking ingredients.