Aldi Specially Selected 9 Month Matured Christmas Pudding

Specially Selected is a premium private-label brand owned by the German discount supermarket chain Aldi. This specific 9 Month Matured Christmas Pudding is a seasonal festive dessert featuring vine fruits, cider, brandy, Cognac, and almonds. While the Aldi brand itself has German origins, the Specially Selected range in the UK market is predominantly sourced and manufactured within the United Kingdom to cater to local tastes and support domestic suppliers during the Christmas period.

Aldi's business model relies on high-quality private-label products offered at competitive prices. The 'Specially Selected' tier represents their gourmet offering. The brand is managed by Aldi Süd (Aldi South) for the UK market. As the ultimate owner, Aldi Süd remains a private, family-owned company headquartered in Mülheim, Germany, operating thousands of stores worldwide across several continents.