Filli Tea

Filli Tea is a prominent brand that originated in the United Arab Emirates, specifically founded by Rafih Filli in Dubai in 2004. The brand gained international fame for its signature 'Zafran Tea' (Saffron Tea), which became a cultural phenomenon in the region and eventually expanded globally. The brand's focus is on providing a unique blend of tea that combines traditional chai flavors with high-quality saffron.

Manufacturing and sourcing are primarily based in the UAE, where the brand maintains its core operations and production centers to ensure the consistency of its proprietary tea blends. While the brand has expanded into other markets through franchising, the core product development remains centralized under the parent company's supervision.

The brand is owned and managed by Filli Café, which remains a privately held entity led by its original founder. The company has evolved from a single small outlet into a significant hospitality chain with a presence in multiple countries, including the UK, USA, and across the GCC, while keeping its corporate headquarters in Dubai.