Start! Raisin Granola

Start! is a classic Swedish granola brand originally launched in 1974. It is known for its oven-baked, crunchy oat clusters. The brand was originally created by the Swedish farmers' cooperative, Lantmännen.

Today, the brand remains under the ownership of Lantmännen, specifically their Cerealia division. The product is primarily manufactured in Sweden, utilizing grains sourced through the cooperative's network of Swedish farmers. It has maintained a strong position in the Nordic breakfast market for decades, emphasizing high fiber and whole grain content.