Kuschelweich Premium Luxus Softener

Kuschelweich is an iconic household brand that has become a staple in laundry rooms across Germany and neighboring European countries. Originally introduced in 1970, the brand is widely recognized for its mascot, the 'Kuschelweich bear,' symbolizes the brand's commitment to softness and comfort in clothing care. The product line includes various scents and formulas, such as the Premium Luxus range featuring oils for enhanced fabric care.

The brand was originally developed by Lever (now Unilever) for the German market. However, in 2009, as part of a strategic divestment of regional brands, it was acquired by the fit GmbH group. Today, fit GmbH manages the brand's ongoing development, manufacturing, and distribution, primarily from its production sites in Zittau, Germany. Under its modern ownership, the brand continues to focus on environmental sustainability, as evidenced by its pledge to eliminate microplastics from its formulations.